According to many analysts Sony is refusing to drop the price on the PlayStation 3 this holiday season, as they don’t want to cut it again when the PS4 is announced.
Mike Hickey of National Capital Alliance said Sony is not in a position to take anymore risks.
“They’re in a position now where they don’t want to take any more losses. We expect there will likely be a PS4 next year, and I think that’s where they’re putting the majority of their resources. “Clearly they’re not showing willingness to drive velocity with a price cut, but their competitors are. If they cut the price now, they’ll just have to cut it again when they announce PS4. “So maybe they are thinking ‘Let’s limp this through until the announcement’ and then they’ll do the next price cut similar to what Nintendo did with Wii in front of Wii U,” Hickey said.