Jack Tretton, President and CEO of Sony Computer Entertainment of America (SCEA), said that their aim is to have the PlayStation 4 become the best console, not the first to launch or cheapest.

“We’ve never been first. We’ve never been cheapest, ” Tretton said. “It’s about being the best. If you can build a better machine, and it’s going to come out a little bit later, that’s better than rushing something to market that’s going to run out of gas for the long term.

“Ideally, in a perfect world, you want the best machine that ships first, that’s cheapest. But the number one goal is to be the best machine, and that’s what we’re always focused on.”