Sony has shot down recent rumors of the PS4 being revealed at E3 later this year. Executive Deputy President of Sony, Kazuo Hirai, spoke at CES and repeated Sony’s stance that PlayStation 3 has a 10-year life cycle and they see no reason to rush out the PS4.

“Andy (House) is absolutely right in that we are not making any announcements at E3,” said Hirai. “I’ve always said a 10-year life cycle for PS3, and there is no reason to go away from that.”